Lead Generation Websites

Is Your Website Letting You Down?

You’re getting visitors, but your site still feels like an online brochure – not a true lead generation website.

The result: missed leads, wasted spend, and a less predictable pipeline than your marketing deserves. For a growing B2B company, that’s not just a cosmetic issue – it’s a revenue problem.

Website designer using a tablet and laptop to design a website

What a Lead Generation Website with F2B Looks Like

  • Strategy first, not just pages. We start by understanding your audiences, offers, and sales process, then plan the structure and key journeys. The result is a B2B lead generation website – not a random collection of pages.
  • Conversion‑focused Design and UX. Clean, modern design supported by the details that matter: form placement, navigation, mobile experience, trust signals, and proof. Every page has a job to do in moving visitors towards an enquiry.
  • Tracking, testing, and ongoing Improvement. From day one we set up analytics, event tracking, and clear goals. You can see what’s working, make data‑driven changes, and keep improving lead flow over time.

Built Around Journeys, Not Just Pages

  • Optimised homepage and service pages – Clear propositions, proof, and calls to action that guide visitors to contact you, book a call, or request a quote.
  • Campaign‑ready landing pages – Focused pages ready to plug into your SEO and paid campaigns, built to turn cold and warm traffic into enquiries.
  • Blogs, resources, and quote forms – Useful articles, guides or tools plus simple enquiry/quote forms that turn anonymous visitors into known contacts.
  • Call to action for different buyer stages – Lower‑friction options for early‑stage visitors (downloads, newsletters, events) and stronger CTAs for ready‑to‑talk prospects.
Professional programmers working

Trusted by B2B Businesses and Consultants

Daria Liutcerina, an experienced professional food safety consultant, required a website to clearly demonstrate her expertise and help generate more enquiries.

Lead Generation Website Pricing

We don’t do “just a few pages and a contact form”. Every site we build is designed to generate enquiries.

Here’s how pricing typically works for B2B lead generation websites. Final costs depend on content, complexity, and integrations.

Essential Lead Gen Site

For B2B companies that need a strong step up from a basic brochure site.

From

£3,000

Custom design for key pages (e.g. Home, Services, About, Contact)
Lead‑focused structure and clear calls to action
Blog/news area for ongoing content
Basic analytics and conversion tracking set up
Built on WordPress with an easy‑to‑use editor
Advanced Lead Gen Site

For B2B businesses that want their website to act as a real marketing engine

From

Everything in Growth-Ready, plus:
Content hub / resource library (articles, guides, webinars, downloads)
Multiple lead funnels (e.g. demo requests, quotes, consultations, downloads)
Deeper analytics setup (event tracking, goals, funnel tracking)
Integration with additional tools where needed (chat, booking, proposals, etc.)

To keep your lead‑gen website fast, secure, and bringing in enquiries over time, you’ll need ongoing care and optimisation. Our website growth & optimisation plans handle maintenance, SEO, and conversion improvements so your site keeps working harder for your business every month.

Need something more, with bespoke or custom functionality? Our custom-built websites are perfect.

Our Process