SEO & Conversion Optimisation for B2B Websites
Bring in more of the right visitors – and turn more of them into enquiries.
We combine search engine optimisation (SEO), user experience (UX), and conversion optimisation to help B2B websites generate consistent, high‑quality leads.
Why Use F2B for SEO & Optimisation?
If your website is live but not pulling its weight, you don’t need guesses – you need a structured plan to grow organic traffic and improve conversions.
With 20+ years of experience, we’ve taken many underperforming WordPress sites and turned them into reliable lead generators through:
- Better organic visibility for the right keywords
- Improved user journeys and messaging on key pages
- Faster, more stable performance that users (and Google) trust
Based in Bury St Edmunds, Suffolk, we work with B2B service companies across the UK.
What We Optimise
You don’t just get “SEO tweaks” – we look at the whole journey from search to enquiry.
Search Engine Optimisation (SEO)
Increase your visibility in search so more of the right people find you.
- Keyword and intent research
- On‑page optimisation: titles, meta descriptions, headings, internal links
- Content recommendations to match what buyers are actually searching for
- Technical SEO improvements (crawlability, indexation, site structure)
- Local SEO basics (where relevant)
UX & Conversion Improvements
Turn more of your existing traffic into enquiries and leads.
- Clearer page structure and navigation
- Stronger propositions and calls to action
- Form and enquiry flow improvements
- Mobile UX and accessibility fixes
- Simple A/B tests where appropriate
Speed & Core Web Vitals
Make your site fast and smooth to use.
- Page speed improvements (images, scripts, caching, etc.)
- Core Web Vitals and performance diagnostics
- Recommendations for hosting / infrastructure if speed is a bottleneck
Monthly Actions: How We Deliver Progress
Our SEO & optimisation plans are built around a set number of monthly actions. Each action is a focused piece of work aimed at a measurable improvement.
Examples of actions:
- Optimisation of title tags, meta description for several pages
- Research, review and suggest improvements to page copy to optimise a page further.
- Reduce the size of large images and provide advice or plugin to assist with this in the future
- Research and configure conversion funnel / event tracking
- Investigate and repair some broken links
- Re-design and amend a contact form to improve conversions
- Perform research on a competitor, providing data and highlight key findings / action points
- Review and suggest improvements for you to make to your Google My Business profile
Each month we report what we’ve done, review priorities and propose actions which will have the biggest impact.
SEO & Optimisation Plans
All plans include expert analysis, agreed monthly actions, and clear reporting. You can upgrade, downgrade, or create a bespoke plan if your needs are more complex.
Basic
Ideal for smaller websites that want to start improving SEO and conversions on a limited budget.
£395
monthly
Includes:
Grow
Best for B2B sites that want to invest in SEO and see steady, meaningful growth over time.
£595
monthly
Includes:
Dominate
Designed for businesses that want to dominate in search and accelerate results.
£925
monthly
Includes:
Client Testimonials
“We have been working with F2B Digital for almost 3 years. They are highly knowledgeable, methodical and have great attention to detail. They are both responsive and proactive, reacting to requests and problems quickly and efficiently, and constantly looking for, and suggesting, ways to improve our website. We feel that they genuinely care about whiteballoon and are fully invested in helping us to reach and help as many people as possible. It has been a pleasure working with them.”
“F2B Digital is highly qualified and professional team! They have build a great website with branding and design. Team is making proactive actions and educate client for the future website improvements. I highly recommend F2B Digital!”
How Our SEO & Optimisation Process Works
Review & Benchmark
We start with a review of your current website and organic performance.
For many clients this uses our Website Audit as the foundation, especially for larger websites.
Strategy & Action Plan
We identify priority areas – technical issues, content gaps, UX problems, or conversion blockers – and create an initial 3–6 month action plan aligned with your goals.
We’ll be honest and sometimes recommend a new site if your current one is holding you back.
Monthly Implementation
Each month, we carry out the agreed actions, track results, and refine the plan based on what’s working.
Most clients combine SEO & Optimisation with a Website Care Plan so hosting, security and updates are also covered
Frequently Asked Questions
Get More From Your Website
Let our experts help turnaround your under performing website, helping you get more traffic and enquiries.