whiteballoon Case Study
whiteballoon needed a more modern, scalable website with stronger branding, easier content management and improved navigation.
We delivered a full brand refresh, website redesign and ongoing SEO support, helping organic traffic triple over 12 months.
The Challenge
whiteballoon first approached us to help maintain their legacy website. However this website became increasingly difficult to maintain, wasn’t easily scalable and had a limited content management system (CMS).
We jointly agreed that a new website was required, as well as enhancements to the branding.
The new website needed a more modern and consistent design, improved navigation for their growing amount of content, more flexible provider functionality and an easy to use CMS.
The Solution
We firstly worked on branding improvements. This included creating a brand guideline – with updated logo variants and typography. We also worked closely with whiteballoon to propose and agree a colour palette – a lot of attention was paid to ensure this gave a gentle and calm feel, to reflect the compassionate nature of the site.
Once the branding was complete, we worked on the new website – initially focusing on an improved design and navigation. The build of the site then commenced and we spent time to ensure the foundations enabled the site to be scalable to accommodate future growth plans. The website included bespoke coding, to ensure functionality worked exactly as whiteballoon wanted and was optimised for users.
During the build and ahead of launch, we included performance optimisation – to ensure the website was fast and could handle peaks in visitor traffic.
The website has a wealth of helpful free to access information pages covering all aspects of funeral planning, bereavement and end of life planning. We also added a directory section for provider adverts, with subscriptions and payments – so they can add and edit their own advert.
Post-launch we continue to maintain, enhance and improve the website, as well as performing on-going SEO and optimisation.
Results
Client Testimonial
“We have been working with F2B Digital for almost 3 years. They are highly knowledgeable, methodical and have great attention to detail. They are both responsive and proactive, reacting to requests and problems quickly and efficiently, and constantly looking for, and suggesting, ways to improve our website. We feel that they genuinely care about whiteballoon and are fully invested in helping us to reach and help as many people as possible. It has been a pleasure working with them.”
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